Air BnB and the Universal masters of colour Pantone have come together to offer guests the ultimate experience revolved around ‘greenery’ named as the Pantone colour of the year. The space has been converted into a true indoor-outdoor habitation where guests can truly explore the colour and immerse themselves in nature. Here’s what Pantone have to say:
“Ever wondered what it’s like to step into colour? Or spend the night in colour?
Pantone invites you and your family to spend up to three nights in our unique ‘Outside In’ house, bringing to life the PANTONE Colour of the Year 2017, PANTONE Greenery, a fresh and zesty yellow-green shade is symbolic of new beginnings, evoking the first days of spring when nature’s greens revive, restore, and renew.
A home in London’s Clerkenwell has undergone a stunning metamorphosis, transforming into an indoor-outdoor oasis so that for the very first time, you and your family can truly live the colour.
This transformational experience is available to guests from all around the world, as the ideal antidote to January blues. From the woodland reception where your own private Groundskeeper will greet you, to the indoor greenhouse that doubles as a dining room and Experience space, and the tented nook for your children to sleep in; this green wonderland promotes vitality and freshness that sets the tone for the year ahead.”
“Hi, I’m PANTONE Greenery,
A constant on the periphery, I am now being pulled to the forefront of lifestyle and design choices globally. I’m a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.
After thoughtful consideration and global trend analysis, Pantone’s colour experts at the Pantone Color Institute selected me as the PANTONE Color of the Year 2017. For 17 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings and industrial design, as well as product packaging and graphic design.”
Visitors can learn how to make green gin, create their own botanical garden and take part in fitness and yoga sessions. They will also be able to forage the warehouse walls for vegetables and herbs, drink tea with leaves picked from a hydroponics installation, choose plants to make terrarium vases with and pick leaves to design prints with. The downstairs room of the warehouse has been transformed into a green-themed bedroom, complete with a luxurious en-suite, and guests are able to book to stay the night.