Unless you’ve been living under a rock this December you’ve probably been keeping up with LOVE Magazines Christmas Advent CalendarLove’s London-based Editor-in-Chief Katie Grand just has a knack for assembling the best photographers, models and stylists to put together some of the most fun short videos on the internet.

Grand has kickstarted the careers of hundreds of models in the industry and now LOVE magazine has the exposure and reputation to hire some of the most sought after girls in the world, including many of the Victorias Secret Angels and the Kardashian clan.

LOVE magazine has created a marketing extravaganza that will push sales of their print magazines in the New Year, however translating views on youtube videos to sales in print is notoriously hard. But with this collection of some of the finest women in the world, being photographed by the most innovative and styled by the most fashionable we think they’ll be okay.

Check out the images as Brian Lynch goes behind the scenes during Hype Williams’ shoot at Pier 59 Studios in New York…

1t96dtlb0lcjwm5bgb4r3orh5uh7k7og273nuohgwz9g4hyiu8sys1li0i88leuujiqak0w5to66vqu59hh1fl80e23cvcp3sj891kdftgpa32ernlnh1kcsyx5a8221dsjfl7d129lyi4gmid5t0d22lgcnomu9qurqee0v1qgeb3dn0rik5dzsay148m8r31i2f7jCheck out the entire advent calendar here and watch Gigi Hadid on Christmas Eve below

MERRY CHRISTMAS